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Fragrance Stories

Every bottle
has a story.

Fragrance stories on Instagram. New: The Grail Vault.

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Latest · The Grail Vault

Who touched the vault?

A $100,000 fragrance collection. One missing mark. A release nobody approved. Who touched the vault?

Watch on Instagram

Malik's $350 Lie

Part 2 is archived.

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The league so far

Free to play

The Nose Knows League.

Monthly prize starts when league scoring opens: four 10 mL decants of the top player's choice from our eligible collection, a featured shoutout, and the Golden Nose title.

Catch hidden clues, name mystery fragrances and call the twists. Free, no purchase necessary.

+10 CLUE+25 GUESS

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The episodes

Episode archive.

Vote closedFragrance StoriesPart2

Malik's $350 Lie

The Second BetrayalArchived · Request to continue

Get in the story

Three ways in.

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01 · Shop

Decants, packed to order

Try the bottles from the story in small sizes.

Visit the shop02 · Partners

Put your brand in a scene

Labeled, tasteful, and part of the story.

Business inquiries03 · Inbox

Never miss a chapter

New episodes, clues and league results.

Keep me in the story

Here, you decide what happens next.

The cast

Meet the people in it.

Malik, Nia and the people closing in. See the cast.

Quick answers

Questions.

Is this real?

The story is fiction. The fragrance facts are real and checked.

How do I vote?

Comment your choice on the latest Instagram reel. The majority writes the next part.

When do new parts drop?

On Instagram. Join the list and we will email you each time.

Never miss a chapter

Keep me in the story.

One email when a new part drops, plus clues and league news.

No spam. Every email has an unsubscribe link.